Hospitality groups Multi-site venue owners across every state urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* First-party data capture POS integration
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Loyalty lowers venue profitability solutions Australia CAC Rebookings outperform new leads
* Marketing works better with context Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Regional hotel grew events bookings via birthday triggers
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality aspirehospitality:
* Email + SMS journeys Profile enrichment from POS and online orders
* Guest tagging and preferences Automated loyalty triggers
* Connections to social + review platforms Visibility across venues
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "rebooking automation for restaurants"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Grow retention
aspirehospitality —
where loyalty meets revenue.